DATA & MARKETING SOLUTIONS*
Marketing for financial institutions made easy
Accelerate your growth with financial services marketing automation, transaction data cleansing, and artificial intelligence in banking.
*Previously known as Segmint
Personalized banking with real-time data
Marketing for financial institutions drives revenue and growth by leveraging actionable insights to make data-driven decisions, create personalized banking experiences, and deepen relationships.
Customer Insights & Marketing Automation
With financial services marketing automation, you can create hyper-personalized, revenue-driving marketing campaigns within minutes. And the revenue generated from these campaigns can be used to fund other initiatives within your FI. Marketing for financial institutions is no longer a cost center, but a significant profit generator.
Transaction Data Cleansing
What account holders spend money on every day highlights what’s important to them. That’s why insights built from transaction data are key to executing personalized campaigns that drive revenue. Alkami’s Transaction Data Cleansing service transforms complex transaction descriptions into simple merchant names, categories, and logos. Our library science methodology blends human and machine capabilities for the fastest and most accurate data enhancement available.
Customer Insights
With data analytics in banking, financial institutions can leverage clean, tagged data to uncover immediately actionable insights. Use these insights to deeply understand account holders, without receiving personally identifiable information.
AI Predictive Modeling
It wasn’t long ago artificial intelligence (AI) seemed futuristic. Now, artificial intelligence in banking is officially mainstream as use cases mature from nice-to-have into day-to-day capabilities that offer concrete benefits and savings. Accurately anticipate your account holders' financial journeys with efficiency, speed, and insights. Use out-of-the box or custom predictive models within weeks, making AI attainable for any size bank or credit union.